26 June 2019


The Mail has overtaken The Sun as the most-read UK national newsbrand across print and online, according to the latest Pamco readership figures.

The Mail had a total monthly UK brand reach of 31.1m across print titles the Daily Mail and Mail on Sunday as well as its website Mail Online.<
br/> The Sun titles were just behind with a monthly reach of 29.7m, a figure that includes traffic to the brand’s bingo and fantasy football websites.

The Mail is the most-read newsbrand on tablet and is closing in on the Guardian as the most-read on desktop with a monthly readership of 6.7m (Guardian: 6.9m).

Martin Clarke, publisher at DMG Media, which publishes the Mail titles, said: ‘While other brands are in decline, DMG media’s trusted news portfolio continues to go from strength to strength, demonstrated by the fact the Mail news brand has outperformed The Sun to become Britain’s number one news title.