18 December 2018


The Sun has the largest monthly reach of any UK national newsbrand across print and online, according to the latest readership figures from Pamco

The newsbrand – including The Sun, Sun on Sunday and its digital/online platforms – has a total monthly brand reach of 29.5m, according to the Published Audience Measurement Company, or Pamco.

The Mail is behind the Sun with a total monthly brand reach of 26.8m followed by the Guardian at 23.5m. These figures are just for UK audience.

The figures also show that Guardian readers scored their newspaper highest for trust and engagement.

Nine out of ten of more than 700 Guardian readers (weighted sample) said they trusted what they read in the print title and 99 per cent agree with the statement that reading it is time well spent. In digital, 85 per cent say they trust what they see on its website and 97 per cent say reading or looking at it is time well spent.

Guardian News and Media editor-in-chief Katharine Viner said: “This fantastic set of results demonstrates the Guardian’s unique position in the media. We see consistently high scores for trust and engagement from both our digital and print readers, and it is excellent news that the Guardian resonates so strongly with younger audiences too.”

Pamco replaced the National Readership Survey earlier this year. The figures – the fourth set released so far – cover the year to the end of September and are combined with Comscore website data for September.
The Sun has by far the largest monthly reach on mobile in the UK at 20.9m according to the new data. It is also top on tablet with a monthly reach of 3.3m – just ahead of the Mail and Telegraph.

On desktop The Guardian has the largest monthly reach at 7m. The Telegraph is its closest rival on this platform with a monthly reach of 5.1m.
In print, the Metro has the largest monthly brand reach at 9.65m, followed by the Sun at 8.4m.