24 December 2021

SUN IS UK’S BIGGEST NEWSPAPER BRAND FOR NOVEMBER

The Sun was the UK’s biggest newspaper brand in November, according to Press Gazette’s new UK news ranking.

The Sun’s websites and apps reached 25.7m people in the UK (51% of adults over 15 who used the internet during the month), putting it second to only the BBC (38m people – 76% reach). Close behind the Sun were the Mirror’s group of sites and apps which reached 24.8m people (50% reach). 

The BBC, Mirror and Sun were the only three news brands to reach at least 50% of the UK population, according to Ipsos iris, the UKOM endorsed UK standard for online audience measurement.

Fourth place Mail Online reached 22.5m people (45% reach), while the Independent reached 19.3m people (39% reach). Eighth-place Reach-owned Manchester Evening News was the leading local news brand (17m people - 34% reach).